EMAIL MARKETING 101
You guys have heard it a million times, both on the internet as well as this podcast itself: get people on your email list! In the first installment of the two part series, I explain why you want people on your email list, the benefits of using an email service provider and my top 5 tips for effective list building.
In Episode 41 we talked about getting people onto your email list, in this episode we talk about what to do with that list. We discuss the benefits of segmenting your list, why consistency is more important than you may think, ways to ensure your subscribers will continue opening your emails, and more!