Exploring the world from under the water.

Social media is an invaluable tool that allows you to create on online presence, market yourself to potential clients and interact with current ones – if you know how to use it, that is.

In this class, I’ll give you in-depth knowledge necessary to understanding the ever-changing world of social media. I’ll cover:

- A brief overview of various social media networks

  • - The difference between good “likes” and bad “likes”
  • - How to choose which sites would most effectively support your business goals

- Facebook and Twitter

  • Setting up your business pages
  • Using and understanding insights
  • What to post, when to post it and how to phrase it for maximum interaction and effectiveness
  • Getting Facebook algorithms to work for you instead of against you

- Instagram, Pinterest, YouTube, Flickr, Google Plus, LinkedIn and More

  • Strengths and weaknesses of certain sites vs others
  • Which sites would be a best fit for your business and marketing outreach
  • How to grow and keep your following
  • How to convert your following into paying clients
  • Hashtagging for exposure

- Your blog and website

  • Why have a blog?
  • Integrating your social media
  • Successfully using automation (sign up forms, payments, posting, etc.)
  • Search engine optimization (SEO), hashtags and meta-tags

-  Your action plan for an effective marketing campaign

  • Establishing your business’s online identity
  • Narrowing down your networks
  • Tips for effective consumer participation
  • Taking advantage of user-driven content
  • Approaching like-minded businesses for audience growing cross-promotion

- Using social media alongside traditional marketing techniques

  • Using social media to improve your in-person networking as well as traditional print marketing

- Applying all of these strategies to your business!

  • Bring your laptop and I'll help go through each of your individual social media accounts, answering any questions you may have about the entire process!

No matter what your business, a comprehensive social media marketing strategy is absolutely essential to reaching your target audience.

This class will be held on Saturday, March 7th, from 10:00 am – 4:00 pm in the Executive Room at Off The Leaf, located at 819 Grand Ave, Billings, MT. The cost is $150 and due to the intimate, interactive nature of the class there are a VERY limited number of seats. Register now before seats fill up!

Social Media Workshop Registration

If you have any specific questions regarding the class, please feel free to email me at See you in March!